These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no get more info cost burden.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.